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I have the immense pleasure of announcing that KTM has chosen me as their official Adventure Traveler Ambassador.

Everything started the last February, I was in Morocco, sipping my tea and checking email, and I got one from the KTM marketing dept. with some compliments for my work on the travels and a video call invitation.

The call was super informal and friendly, KTM has recognised me as a global and authentic traveller and they would love to associate the brand to me. They didn’t beat around the bush, they went straight to the point: “KTM is looking for an official adventure traveller, we have a long list of potential candidates, but we want you, you’re in?”

Few days later I was at the KTM HQ in Mattighofen, Austria welcomed by some cool guys with the orange T-shirt, everyone here is smiling and friendly and I felt at home since the very first moment. I’ve got the opportunity to visit the KTM Motohall then I tested the new 1290 Super Adventure S for a day (I’ll write something on that beast the next days cos it really deserves) on some twisty roads in the Austrian hills. After discussing the terms of the collaboration, they took me to the lobby at the main office where a shiny 1290 S was on display and…. “well, this is your bike”, BOOM!

In a nut shell they just want me to continue to do my journey, in the exactly way I did till now, true to my style, nothing more. The word here is “authenticity”, they want me to tell my story to the KTM audience, a real traveller who can tell a real story. That’s it.

 Shooting time…

Sometimes life is really ironic, when I was 14 my dream was to ride a KTM but at the time I had no money to afford it, now at 51 KTM calls me offering the iconic most prestigious model, the 1290 Super Adventure S – the top bike for long distance travellers as I am. Plus, they will provide all the gears, tires, assistance, technical and logistical support and much more.

This means that in the next expeditions I will have KTM by my side and the opportunity to test all the new products and materials of our magnificent brand.

I am actually planning the next adventures, some news are coming up shortly, stay tuned. And the best is yet to come.

 With my friend  Paolo Cattaneo
 The amazing KTM team for the very first day of shooting
The amazing KTM team for the very first day of shooting
56 comments
  1. Congratulations and you really deserve this honour! Since I saw you in Instagram I closely follow what your doing, was reading your blog and I must say authentic as hell! You rock and in my eyes your a very cool adventure rider! 👌🏻😎🤘🏻

  2. Man, I am not surprised at all. You were the KTM guy even before it. Looking forward your new adventures

  3. Man, no one represents KTM better than you. You ride like a pro, you share amazing stuff, always positive and inspiring. So happy for you, much deserved.

  4. Totally agree with KTM choice. You remember we travel together just three days and I was impressed by your attitude to life, your riding skills, your positivity and, most of all, your generosity. I am sincerely happy for this achievement, KTM wouldn’t find a better guy.
    PS I still have that GoPro… thank you

  5. Wau, that’s really something. Congratulations Johnny. I am looking forward to your next adventure.

  6. You’re perfect for that! Congratulations for another achievement, waiting for your next trip – you’re pictures make me dream

    1. Yeah man, this is a part of the KTM project. The 1290 R is super specialized for off-road, the 1290 S is much more flexible so we want to push it and show what the bike is capable to do

  7. Yeahh man! What’s then your next trip? Will you travel with that 1290S? Waiting you in Canada, always a place for you here (beer too)

    1. Man, you can’t believe. This bike is awesome! The new chassis, suspensions and electronic are unbelievable, and the lower tank with the new low balance makes the difference. Try it! Pure adrenaline…

  8. You are living the dream. Travel full time, ride the best bike, live free and now KTM testimonial. Respect

    1. The S model is an excellent road bike which can also afford some easy offroad traits. Not like the R of course, but enough to have some fun. I’ll try the bike in offroad soon, and I’ll share my impressions. Let’s see!

  9. What appreciate in you the most is the humility, the fact that you are humble.
    I saw you in many different countries, sometimes in five stars hotels, sometimes in a tent. I saw you in some fancy restaurants or in a local kebab. You talk with all kind of people, no differences. Men like you live in Miami or Dubai, drinking mojitos on the beach, but you found a better way to live.
    You come from a world I do not know, you’ve done things in business that I can’t even imagine. You succeeded in every area of your life, and you’re still humble. That’s a power that only great people have.
    Has been a pleasure to meet you and spend some days together, you’re a very special one.
    With big admiration, your friend Casimiro

    1. Casimiro, I’m blessed to have a friend like you. Can’t wait to see you again and have some fun together on the bikes. Thank you very much for your kind words

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