I have the immense pleasure of announcing that KTM has chosen me as their official Adventure Traveler Ambassador.
Everything started the last February, I was in Morocco, sipping my tea and checking email, and I got one from the KTM marketing dept. with some compliments for my work on the travels and a video call invitation.
The call was super informal and friendly, KTM has recognised me as a global and authentic traveller and they would love to associate the brand to me. They didn’t beat around the bush, they went straight to the point: “KTM is looking for an official adventure traveller, we have a long list of potential candidates, but we want you, you’re in?”
Few days later I was at the KTM HQ in Mattighofen, Austria welcomed by some cool guys with the orange T-shirt, everyone here is smiling and friendly and I felt at home since the very first moment. I’ve got the opportunity to visit the KTM Motohall then I tested the new 1290 Super Adventure S for a day (I’ll write something on that beast the next days cos it really deserves) on some twisty roads in the Austrian hills. After discussing the terms of the collaboration, they took me to the lobby at the main office where a shiny 1290 S was on display and…. "well, this is your bike", BOOM!
In a nut shell they just want me to continue to do my journey, in the exactly way I did till now, true to my style, nothing more. The word here is “authenticity”, they want me to tell my story to the KTM audience, a real traveller who can tell a real story. That’s it.
Shooting time…
Sometimes life is really ironic, when I was 14 my dream was to ride a KTM but at the time I had no money to afford it, now at 51 KTM calls me offering the iconic most prestigious model, the 1290 Super Adventure S - the top bike for long distance travellers as I am. Plus, they will provide all the gears, tires, assistance, technical and logistical support and much more.
With my friend Paolo Cattaneo
This means that in the next expeditions I will have KTM by my side and the opportunity to test all the new products and materials of our magnificent brand.
I am actually planning the next adventures, some news are coming up shortly, stay tuned.
And the best is yet to come.
The amazing KTM team for the very first day of shooting